Helping eCommerce Brands Grow Profitably with Email & SMS Marketing

By increasing revenue, customer LTV, brand loyalty & delivering personalised customer experiences at scale.

Select Clients

25+ Happy Brands & Counting

Retention as a profit level.

With paid social acquisition costs increasing and margins getting smaller the key to profitable growth is to increase the lifetime value of those acquired customers in a 60-90 day payback period.

Did you know it costs up to 5x more to acquire a new customer then it is to retain an existing customer?

We'll help you craft a retention program that. . .

✅ Enhances lead capture
✅ Nurtures subscribers into paying customers with lifecycle marketing
✅ Increase lifetime value (LTV) during that first 90 day payback period.
✅ Use personalisation to create long term brand loyalty

Increase Conversions With Better Creatives.

We combine beautiful email creatives with a data driven approach to increase conversions, adding significant email revenue for high growth brands.

Drive Growth With Automated Lifecycle Marketing

The old strategy of sending email blasts to your entire list doesn't work anymore. Using our framework we'll help your brand create personalised customer relationships by sending the right message to the right customer at the right stage of their customer lifecycle.

Ready For Profitable Growth?

Let's have a quick chat to see if we can uncover where the opportunities are and see if we are a good fit to work together.

Who’s Helping You Drive Profitable Growth?

Shane Mulcahy here, I turned my passion for eCommerce, marketing and entrepreneurship into this boutique eCommerce consultancy.

I help direct to consumer eCommerce brands scale profitably by maximising their owned media channels (Email & SMS). Owned Growth are Klaviyo partners and Postscript SMS certified.

By leveraging Klaviyo’s powerful automation & segmentation capabilities along with it’s data driven approach we’ll help you…

  ✅ Increase revenue,

  ✅ Increase customer LTV

  ✅ Decrease the payback period allowing you to scale your paid social advertising profitably

  ✅ Increase brand loyalty

  ✅ Deliver personalised customer experiences at scale.

Email is easily one of the most profitably and ROI generating eCommerce marketing channels.

You’re in safe hands but don’t just take my word for it, see some of the results generated for clients in the case studies below along with client testimonials

Case Studies

We’ve worked with eCommerce companies of all sizes. From setting the right foundations for start ups, to helping mid-size stores, to optimising large scale brands for maximum profitability.

Client Testimonials

See what clients are sayings

"Shane has just delivered a very impressive audit of Klaviyo email automation infrastructure. His observations and recommendations are on point, thorough, concise, make perfect sense, and a testament to his expertise and specialization in email automation for large scale e-commerce stores."
Tim Altman
"Shane has been an absolute pleasure to work with. He is clearly an expert in his field. His audit of our current system blew us away with the amount of depth and detail it contained. He also helped us optimise all of our existing flows and built out some new ones that have immediately started providing value. I would definitely recommend working with Shane!"
Joe Kerns
"Shane has exceeded my expectations! Not only is he always available to chat through questions and offer advice, he is also super cooperative and is always up to the task at hand. With his knowledge and eagerness to take on feedback, he has been an absolute dream to work with!"
Renee Landers
Mia Fratino
"I'm so lucky to have found Shane as he was just what I needed to take control of my email marketing! He did a perfect job, set up all the campaigns I wanted + gave suggestions on email flows that I should also add to my system."
Stefan Jovanovic
"Shane is a definite 5/5! He is extremely detail oriented and always delivers. Even being in different time zones, the results were absolutely frictionless."
Paolo Medrano
"Excellent Work, Shane achieved the increased conversions"
Mitch Su
"Working with Shane was an incredible experience! He's very flexible in accommodating the major time zone differences when scheduling calls. Shane did a thorough job assessing where we were lacking in our strategy. We could not be happier with the end result. He fixed our flows and showed us how to adjust them ourselves as needed. Shane also created GORGEOUS templates that honour our brand's vibe and voice and and make us feel proud to send to our customers. We really cannot recommend Shane and his services enough. You won't regret it!"
Sina Zere
Buff Experts
"Shane delivers great work, his communication is fantastic and completes all deliverables well within the deadlines set out.”
Scott Munro
"Shane did a very thorough audit of our Klaviyo email marketing. He did an amazing job with the strategy he put together for us. I highly recommend him."
George Plume
Descendant of Thieves

Core Services

Retention Audit​

We'll carry out a deep dive audit of your existing account and retention strategy. We'll report on issues, opportunities and actionable advice in a 20 - 40 page doc.

Strategy Consulting

We'll provided tailored ongoing strategy support while assisting your team execute on the recommendations to get the most out of your owned media channels.

Email Marketing Full Execution

We'll handle everything from lifecycle email automation & optimisation, campaign management, audience segmentation, AB testing, deliverability and reporting/analytics.

Core Services

Audit & Strategy Consulting

We'll carry out a detailed audit of your existing account and strategy. We'll report on any issues and opportunities along with providing ongoing strategy.

Reporting & Analytics

Analysing and making data driven decisions is a key success factor. We'll use the data to optimise your account, while also provide monthly reporting on key metrics.

Lifecycle Email Automation

We'll implement a lifecycle email automation system in Klaviyo. We'll execute on everything including strategy, copy, creative design and technical implementation.

SMS Marketing

We'll create hyper-segmented SMS campaigns that will engage customers and drive new revenue. We're Postscipt SMS certified but we also work with Klaviyo SMS.

Campaign Management

We'll use past data to segment your audience. Then we'll send highly targeted and tailored campaigns centered around content, sales events and new promotions.

Segmentation, AB Testing & Optimization

We'll segment your customer base so your messages are highly relevant and targeted. We'll analyse and optimise everything through AB testing.

Partners & Platforms

We work with the best eCommerce tools for email, reviews & loyalty.

Own Your Growth

Book a free 30 minute strategy session and we'll help you deliver personalised memorable customer experiences in every interaction.