Helping eCommerce Brands Grow Profitably with Email & SMS Marketing
By increasing revenue, customer LTV, brand loyalty & delivering personalised customer experiences at scale.


Select Clients
25+ Happy Brands & Counting

Retention as a profit level.
With paid social acquisition costs increasing and margins getting smaller the key to profitable growth is to increase the lifetime value of those acquired customers in a 60-90 day payback period.
Did you know it costs up to 5x more to acquire a new customer then it is to retain an existing customer?

We'll help you craft a retention program that. . .
✅ Enhances lead capture
✅ Nurtures subscribers into paying customers with lifecycle marketing
✅ Increase lifetime value (LTV) during that first 90 day payback period.
✅ Use personalisation to create long term brand loyalty
Increase Conversions With Better Creatives.
We combine beautiful email creatives with a data driven approach to increase conversions, adding significant email revenue for high growth brands.


Drive Growth With Automated Lifecycle Marketing
The old strategy of sending email blasts to your entire list doesn't work anymore. Using our framework we'll help your brand create personalised customer relationships by sending the right message to the right customer at the right stage of their customer lifecycle.
Ready For Profitable Growth?
Let's have a quick chat to see if we can uncover where the opportunities are and see if we are a good fit to work together.

Who’s Helping You Drive Profitable Growth?
Shane Mulcahy here, I turned my passion for eCommerce, marketing and entrepreneurship into this boutique eCommerce consultancy.
I help direct to consumer eCommerce brands scale profitably by maximising their owned media channels (Email & SMS). Owned Growth are Klaviyo partners and Postscript SMS certified.
By leveraging Klaviyo’s powerful automation & segmentation capabilities along with it’s data driven approach we’ll help you…
Increase revenue,
Increase customer LTV
Decrease the payback period allowing you to scale your paid social advertising profitably
Increase brand loyalty
Deliver personalised customer experiences at scale.
Email is easily one of the most profitably and ROI generating eCommerce marketing channels.
You’re in safe hands but don’t just take my word for it, see some of the results generated for clients in the case studies below along with client testimonials

Case Studies
We’ve worked with eCommerce companies of all sizes. From setting the right foundations for start ups, to helping mid-size stores, to optimising large scale brands for maximum profitability.




Client Testimonials
See what clients are sayings









Core Services
Retention Audit
We'll carry out a deep dive audit of your existing account and retention strategy. We'll report on issues, opportunities and actionable advice in a 20 - 40 page doc.
Strategy Consulting
We'll provided tailored ongoing strategy support while assisting your team execute on the recommendations to get the most out of your owned media channels.
Email Marketing Full Execution
We'll handle everything from lifecycle email automation & optimisation, campaign management, audience segmentation, AB testing, deliverability and reporting/analytics.
Core Services
Audit & Strategy Consulting
We'll carry out a detailed audit of your existing account and strategy. We'll report on any issues and opportunities along with providing ongoing strategy.
Reporting & Analytics
Analysing and making data driven decisions is a key success factor. We'll use the data to optimise your account, while also provide monthly reporting on key metrics.
Lifecycle Email Automation
We'll implement a lifecycle email automation system in Klaviyo. We'll execute on everything including strategy, copy, creative design and technical implementation.
SMS Marketing
We'll create hyper-segmented SMS campaigns that will engage customers and drive new revenue. We're Postscipt SMS certified but we also work with Klaviyo SMS.
Campaign Management
We'll use past data to segment your audience. Then we'll send highly targeted and tailored campaigns centered around content, sales events and new promotions.
Segmentation, AB Testing & Optimization
We'll segment your customer base so your messages are highly relevant and targeted. We'll analyse and optimise everything through AB testing.
Partners & Platforms
We work with the best eCommerce tools for email, reviews & loyalty.

Own Your Growth
Book a free 30 minute strategy session and we'll help you deliver personalised memorable customer experiences in every interaction.