Twitter Threads
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I've worked with and observed founders operating 7/8 figure DTC brands.
— Shane Mulcahy (@Shane_Mul_) December 7, 2021
Here's 17 of the best tools they're using to fuel growth:
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Email List Utilisation Rate %
— Shane Mulcahy (@Shane_Mul_) February 1, 2022
This metric is rarely talked about.
Here's why you should track it👇
Need email design inspiration?
— Shane Mulcahy (@Shane_Mul_) January 6, 2022
(Here are 7 websites to get the creative juices flowing)
Email segmentation is so powerful.
— Shane Mulcahy (@Shane_Mul_) January 24, 2022
But 90% of brands either don't segment or wildly overcomplicate things.
Here's 3 simple segmentation buckets I like to use:
Client using YOTPO for reviews is thinking of switching to another solution when the contract is up.
— Shane Mulcahy (@Shane_Mul_) September 27, 2021
What are some of the best review apps?👇
Every CPG brand should be running this email flow.
— Shane Mulcahy (@Shane_Mul_) January 21, 2022
Especially if you're using Klaviyo + Shopify